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美国社交服务器23.225.147成为商业化的双引擎

发布时间:2019-11-09 15:09:09

从2017年开始,知乎正式开展商业化,美国服务器并陆续成立了商业广告和知识服务两大事业部。23.225.147.228广告变现方面,知乎形成了开屏、发现、信息流、评论区、底部推荐等传统广告形式,还开创了品牌提问、穿插在Live特别现场等广告展现方式。

知识付费方面,知乎在底部导航菜单上线了“市场”作为独立入口(2018年改为“知乎大学”),汇集了知乎Live、知乎书店、付费咨询这三类主要的“付费”服务形态,用户可以通过“市场”页找到所需要的付费知识商品。

知乎创始人、CEO周源曾在内部公开信中阐释知乎的目标:“知乎要实现的智能社区,既拥有社区中人际互动所带来的认同感和信任感,又具备AI驱动的精准性和规模性。”

测试IP:23.225.147.1,了解更多高防IP服务器情况,联系QQ:3001320688(陈经理),大客户专线:18219430350,期待以您的合作!知乎希望广告和知识付费成为商业化的双引擎,但在知乎,同时走这两条路十分困难。

隔几个月就发生一次的知乎大V出走印证了知乎“路线之争”的弊病,大V出走的原因很简单,专业内容在知乎的变现非常不易。

“大部分专业知识的分享都偏小众,买单的更是小众,知识付费是一个不划算的投入产出模式。对于大部分大V来说,广告才是更好的变现方式,但在算法推荐下,原有的中心化社交关系链被摧毁了,高阅读量和高关注量之间没有必然关系,和内容质量也没有必然关系。”麦戈说。

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